Resume
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Education
2020 – 2022
M.Ed., Instructional Design Technology
Bowling Green State University,
Grade Point Avg. | 4.0
2011 – 2015
Undergrad, Visual Communication Technology
Bowling Green State University
Grade Point Avg. | 3.75, Magna Cum Laude
Organization Involvement
Epsilon Pi Tau
Alpha Gamma Chapter, Bowling Green State University
Work Experience
Mar 2023 – Present
Web Manager
Society for Industrial and Organizational Psychology
- Led the web transformation project, including migrating CMS platforms and redesigning the website's look and functionality.
- Ensured web accessibility compliance with WCAG 2.2 standards.
- Managed and updated web content, including images, videos, and text.
- Monitored website performance and optimized based on key analytics.
- Developed and executed an SEO strategy using GA4, keyword rankings, and competitive analysis.
Feb 2020 – Mar 2023
Web and New Media Developer/Designer
Bowling Green State University
- Designed, developed, and maintained university web and digital assets, including websites, emails, presentations, and marketing materials.
- Trained students, staff, and faculty on web accessibility, CMS usage, and university web design guidelines.
- Developed and implemented accessibility plans, using automated testing tools to ensure compliance before deployment.
- Collaborated with marketing to enhance digital content accessibility, including web pages and PDFs.
- Launched a monthly accessibility newsletter to promote awareness and best practices across the university.
Apr 2018 – Feb 2020
Digital Marketing Manager
Taylor Automotive Family
- Implemented SEO and paid search strategies to drive website traffic.
- Analyzed marketing data to optimize performance.
- Managed social media, employee newsletters, and digital marketing platforms.
Jul 2016 – Apr 2018
Digital Marketing Specialist
Taylor Automotive Family
- Supported marketing campaigns through website updates, video creation, HTML emails, and content design.
- Assisted the Marketing Director with sponsorships, donations, and community event coordination.
Mar 2018 – Dec 2019
SEO Specialist Freelance
Fruchtman Marketing
- Conduct keyword research and implement strategies to optimize website content.
- Analyze website performance and implement improvements based on SEO metrics.
- Optimize on-page elements, including meta tags, headlines, and internal inking.
- Build and execute off-page SEO strategies, including link-building campaigns.
- Monitor industry trends and competitor SEO strategies.
Jan 2016 – Jul 2016
Web/Digital Media Designer
T Parker & Co.
- Designed, developed, and managed the maintenance of clients' and the agency’s websites.
Aug 2015 – Dec 2015
Digital Marketing Intern
ProMedica
- Designed and maintained ProMedica’s public and internal web properties, creating, testing, and delivering web components while providing ongoing enhancements and issue resolution.
Aug 2015 – Present
Owner/Founder
Plot Twist Digital - Freelance
- Coordinated with clients to plan and execute web development projects from concept to completion using various tools and technologies.
- Delivered web solutions and developed websites tailored to business needs (promotions, presentations, customer service, online services).
- Managed, maintained, and updated client websites, providing ongoing customer support.
- Designed logos and graphics for local businesses and non-profits.
Program Knowledge
Microsoft Office Suite
Word
Excel
PowerPoint
Outlook
Sharepoint
OneDrive
Adobe
After Effects
Campaign
Dreamweaver
Illustrator
InDesign
Photoshop
Premiere Pro
Email Marketing
MailChimp
Constant Contact
HubSpot
Litmus
Web
TextWrangler
Notepad++
Content Management Systems
WordPress
Medseek
Adobe Experience Manager (AEM)
Shopify
Squarespace
Webflow
Data Analytics
Google Analytics 4
Google Data Studio
Video Conferencing
Zoom
Microsoft Teams
Google Meet
Skype
Project Management
Basecamp
Wrike
Workfront
Teamwork.
JIRA
Instructional Design
Articulate Storyline 360
Adobe Captivate
Powtoon
Vyond
Animaker
Camtasia
Search Engine Optimization
Google Search Console
SEMRush
Site Improve
Screaming Frog
Moz
Ahrefs
Web/UX Design
Figma
Webflow
Sketch
Hard Skills
Web Design
Visual design
Color and Typography
Wireframing
Responsive Design
Web Developer
Testing and Debugging
Programming Languages
HTML
CSS
JavaScript
Bootstrap
Flexbox
Email Languages
MJML
User Experience
User Research
Interviews
Surveys
Usability testing
Heat Mapping
Information Architecture
User flows
Sitemaps
Wireframes
Instructional Design
Storyboarding
eLearning Development
Assessment and Evaluation Design
Learning Theories
ADDIE
SAM Model
Bloom's Taxonomy
Kirkpatrick's Model of Learning Evaluation
ARCS Model
Cognitive Load Theory
Gagné’s Nine Events of Instruction
Accessibility
WCAG 2.0 Accessibility Guidelines
Authoring Tool Accessibility Guidelines (ATAG)
Search Engine Optimization
Keyword Research and Analysis
Content Optimization
SEO Auditing
On-Page Optimization
Keyword Research
Visual Content
Page Titles
Headers
Meta Descriptions
Image Alt-Text
Structured Markup
Page URLs
Internal Linking
Mobile Responsiveness
Site Speed
Off-Page Optimization
Link Building
Guest Posting
Social Media
Build and maintain a high Domain Authority (DA)
Soft Skills
Time Management
Communication
Adaptability
Analytical thinking
Decision-making
Problem-solving
Teamwork
Creativity
Collaboration
Accountability
Leadership
Interpersonal Skills
Organization
Flexibility
Proactivity
Professional Achievements
Testimonials
“Ariel is very dependable and helpful! She goes above and beyond to assist with any project, even when the deadline becomes shorter. She never complains and always has a smile on her face. ”
Marcia Culp,
Art Director
“Ariel is a dream to work with and a very talented designer. She joined the team right before COVID and handled a very difficult transition with grace. Her knowledge, skills and attention to detail have made her an invaluable asset to our team”
Taylor Bohn,
Bowling Green State University
“Ariel is definitely an asset to our team. If anyone knows Ariel, they know that she is the definition of a Team Player. At a drop of a hat she will help anyone out and turn out an email blast, website update, Google Analytics report, or a custom flyer.”
Nick Marconi,
Taylor Automotive Family
"With a passion for inclusivity, Ariel is a wonderful colleague to collaborate with. Ariel has extensive knowledge for best practices in search engine optimization and supports that skill by including usability and accessibility in her tasks. Outside of her responsibilities in each task I’ve had the pleasure of working with Ariel on, she reviews content and goes above expectations to create dynamic emails that appeal to our audience. Ariel is a wonderful colleague who is very team-oriented, exudes professionalism and is a positive contribution to the department."
Ori Rife,
Bowling Green State University
DESIGNER. LEARNER. EDUCATOR.
A visual/interactive designer and digital marketer with an instructional design background.
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